Press Kit
Rewire's marks and boilerplate. Use them freely to write about or present Rewire — the guidelines here are about keeping the mark legible, not about asking permission.
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Press enquiries: contact@rewire.run or the contact page. Happy to review a draft or arrange a walkthrough.
In use
Each panel is the exact file below — served unprocessed, not a re-rendering — on the ground it is drawn for. These stay dark and light whichever theme you are reading in, because the pairing is the whole point: white ink on dark, black ink on light. The last row is the app icon — one file shown twice, since it brings its own tile and needs no second ink. Note what that tile does against near-black: it stops reading, and the icon collapses to a bare glyph. That is precisely when to reach for the glyph on purpose.
Wordmark
Reach for the SVGs. The letterforms are curves rather than live text, so they need no font installed and stay sharp in print.
Glyph
The mark on its own, on transparency. This is the one for layouts, for running text, and for backgrounds of your own. The app icon below brings its own tile, which makes it right for an app grid and wrong anywhere the tile would read as a box.
App icon
Colour
Taken from the site's own stylesheet. The oklch value is the authoritative one — a few of these sit outside sRGB, and those hexes are marked ≈ because they are the nearest sRGB colour rather than the same one. Click any swatch to copy its hex.
Brand
The amber. It is chrome, not a field — on the site it is rationed to a handful of small roles, and the one place it fills a large area is the banner below.
Neutrals
Light-mode neutrals are deliberately warm — every achromatic token carries a little chroma at hue 85, because chroma 0 reads as a cold patch beside the amber. Dark mode carries the mirror of that: a trace of chroma at hue 285, the same cool hue as the focus ring and the selection. `--stage` is the fixed dark field behind the Rerun viewer, which cannot be themed from the page, so it stays neutral and does not track the background.
Sunrise
The primary field palette, gold through apricot to rose. The band opens and closes on the same gold so it can loop seamlessly, which is why the ramp is symmetric.
Depth
The secondary palette — the ramp a depth image renders in, and the cool counterpart to Sunrise. Its hue family already does quiet work as the focus ring and text selection.
Using the marks
Do not alter the marks
No recolouring, rotation, stretching, outlining, gradients, or shadows. Do not redraw the mark or rebuild it from a screenshot.
Keep the contrast
White ink on dark backgrounds, black ink on light ones. Do not place either over a busy image.
Leave clear space
At least half the wordmark's height on every side, and more if the surrounding layout is dense.
Mind the floor
The wordmark should not be rendered below 80px wide, nor the glyph or icon below 24px. Below that the glyph's counters close up and it reads as a blob.
Do not imply endorsement
The marks may be used editorially and to refer to Rewire. They may not be used to suggest a partnership, endorsement, or affiliation that does not exist.
Naming
One word, capital R. Rewire is the company; the ROS 2 bridge for Rerun is its first product. `rewire.run` is the website and `rewire` is the bridge's command — neither is the company name. The bridge is not a viewer and not a ROS 2 node.
Boilerplate
One line
Rewire builds developer tools for Physical AI. Its first product is a drop-in ROS 2 bridge for Rerun.
Short
Rewire builds developer tools for Physical AI — software for the teams putting robots into the physical world. Its first product is a drop-in ROS 2 bridge for the Rerun viewer: it streams live ROS 2 topics straight into Rerun, speaking DDS and Zenoh directly, so there is no ROS 2 install and nothing to rebuild.
Full
Rewire builds developer tools for Physical AI — software for teams shipping robots that move, sense and make decisions under real physical constraints.
Its first product is a drop-in ROS 2 bridge for Rerun, the open-source visualization toolbox. It streams live ROS 2 topics — camera images, point clouds, laser scans, the full TF tree, poses and per-topic diagnostics — straight into the Rerun viewer, with 74 built-in type mappings and custom mappings defined in configuration rather than code.
The bridge is a single binary written in Rust that speaks the DDS and Zenoh wire protocols directly. It is not a ROS 2 node and joins no ROS graph: there is no ROS 2 installation to source, no colcon build, and no code to modify. It runs on macOS and Linux.
Trademarks
The Rewire name and marks are the property of Rewire. Rerun is a trademark of Rerun Technologies AB, and ROS and ROS 2 are trademarks of Open Robotics. All other trademarks are the property of their respective owners, and Rewire is not affiliated with or endorsed by them.
This kit contains Rewire's marks only. For the Rerun, ROS 2, Zenoh or DDS logos, please go to their owners — each has its own guidelines, and Rewire cannot license them on their behalf.